AI can change communication field

ChatGPT is a powerful language model developed by OpenAI that can quickly generate text based on input provided by a user. This technology has the potential to greatly impact the field of professional writers and communications professionals in several ways.

It can be used as a tool for generating text with lightning speed and efficiency. Writers can input a prompt or outline, and ChatGPT can produce a coherent piece of writing in a matter of seconds. This could significantly streamline the writing process and allow professionals to focus on more important tasks, such as editing and refining the content.

ChatGPT can be used to generate unique and engaging content that is optimized for various mediums, including websites, advertisements, and social media platforms. This could potentially lead to increased engagement and conversions for businesses, as well as help professional writers stand out in a crowded marketplace.

However, it is important to note that while ChatGPT is a powerful tool, it is not a replacement for human writers. The model may be able to generate text that is grammatically correct and informative, but it lacks the creativity and intuition that can only be provided by human writers. This means that professional writers will still play an important role in the creative process, but they may need to adapt to new technologies in order to remain competitive.

As technology continues to advance, the relationship between ChatGPT and professional writers will likely evolve, and it will be interesting to see how this impacts the field in the coming years.

The preceding paragraphs were generated by ChatGPT from this prompt: “Write a short essay about how ChatGPT will impact copywriting and professional writers.”

AI technology has been a hot topic lately, providing an endless onslaught of painterly filtered headshots and questionable “artwork” on our social media feeds but what of AI text generators? We’ve become accustomed to AI-based apps like spell check, predictive text and Grammarly to aid our writing but it was eerie too see how fast ChatGPT could spit out a relatively coherent essay. I still needed to copy edit but how many outlets will forgo that important step? We will have to see where it goes.

 – Naomi Shapiro, 2023 WPC President

Leave a comment

Your email address will not be published. Required fields are marked *