What: “Marketing to Gen Z: Three PechaKuchas by Three Gen Zers” presented by Garrett Chadd, Jane Lickteig & Jadyn Stutey
When: 11:30 a.m. – 12:30 p.m. Wednesday, Feb. 3
How are big businesses reaching Generation Z? Three students from the Elliott School of Communication at Wichita State University will present three PechaKuchas targeting their age group. A PechaKucha is a popular storytelling format made up of 20 slides, with 20 seconds of commentary per slide.
Join Wichita Professional Communicators for a virtual program exploring how big businesses, and the big agencies they employ, have been changing their approach to appeal to Gen Z shoppers. WSU students Garrett Chadd, Jane Lickteig and Jadyn Stutey will present their PechaKucha case studies showing how REI, Patagonia’s Worn Wear and Wrangler Jeans have turned their marketing upside down to appeal to Gen Z.
Our monthly program will take place virtually from 11:30 a.m.-12:30 p.m. Wednesday, Feb. 3 on Zoom. (Attendees will receive link via email.)
** WPC monthly meetings and annual fundraisers support a scholarship fund for Wichita-area students pursuing a career in communications. So come network, get inspired by guest speakers and help a future communication colleague in the process! You can also show your support with a WPC membership.
Save the Date: March 3 program preview
Kelsey Ryan is the founder, publisher and editor of The Beacon, a nonprofit digital news organization dedicated to public service journalism for Kansas and Missouri. The Beacon is expanding in 2021 as a regional news network and will launch a Wichita newsroom this summer. Learn more about Kelsey, The Beacon and journalism in Wichita during our March 3 virtual program. More details are coming soon!