What: Applause to ROI: Storytelling with Data in the Arts
Applause is great, but the arts need ROI, too! How does Music Theatre Wichita use data-driven storytelling to go beyond traditional metrics?
Marketing & Communications Manager Marco Benitez explores how Music Theatre Wichita uses data-driven storytelling to move beyond traditional metrics and measure the true impact of their marketing efforts. Through compelling case studies, discover how MTW transform numbers into captivating narratives that resonate with audiences, amplify engagement, and ultimately drive results. Join the journey from applause to ROI and see how data can unlock the magic of storytelling in the arts!
When: 11:30 a.m. – 1 p.m., Wednesday, May 1, 2024
Where: Larkspur Bistro & Bar, 904 E. Douglas Ave., Wichita, KS 67202
Registration: Purchase tickets on Eventbrite. Ticket price includes buffet lunch and water, coffee or tea. Save $5 if you register by noon Tuesday, April 30! Advance tickets are $20 for WPC members and $25 for non-members; walk-in price for WPC members is $25; and students are always $10. Please note: If you register to pay at the door, you will be invoiced if you don’t attend.
About Our Speaker: Born in the Bay area of California, but raised in the Midwest, Marco’s home will always be Kansas. He is a graduate of Wichita State University’s Elliott School of Communication, and he completed a Master’s Degree in Business from Emporia State University. Marco has a passion for theatre and performing. He performed on stage from the ages of 11-19 where he then took his talents from the stage to performing behind a microphone. Before coming to Music Theatre Wichita, Marco hosted the afternoon-drive, night, and weekend shows on KZCH Channel 963. He is thrilled to return to the theatre and is excited to share the vibrant art crafted by Music Theatre Wichita.